Case Study
Campaign Design
Art Direction
Motion
DOOH
©2024
In-house Visual Designer
Berlin, Germany
Website
liqid.de
Liqid ↔ Brand Campaign ↔ Noise cancelling for your wealth.
About this project
Noise Cancelling was LIQID's Q1 2026 brand campaign. The markets were loud, especially in the swings after the US election, and it was hard to tell what a smart move even looked like. The campaign turned that into a simple promise: hand the noise to us and tune it out. The concept came from an external agency and opened with an ear and the line "Noise cancelling for your wealth."
My role
We took the concept in-house and ran it. I built the first print and digital ads and got them live, then helped push the campaign further. The ear gave way to something more human: a woman putting in an earbud, shown in motion. That spot was produced with an external AI-prompting agency, and I art-directed it from our side, reviewing each iteration, giving notes, and designing the end screens.
From the film we built airport OOH. For mixed-media placements I delivered the static half that ran beside a shortened cut, and for the fully animated ones I designed the start and end frames and handed the agency rough layouts to build from.
Last, I adapted the whole thing down to social and performance formats, from statics to mocked-up out-of-home for the feed.
The outcome
The campaign went live across a full channel mix: print in national newspapers and magazines, digital on Meta, Google and native, homepage takeovers, and digital out-of-home in airports. It ran as LIQID's Q1 2026 brand campaign and generated around 33 million impressions, 124k ad clicks and 20k website sessions.
