The concept gave us brand and product colours, but they needed work to become a usable system. I named the brand colours and refined their values for clean reproduction in both digital and print, while keeping the approved look intact. The four product colours needed more range: charts and pie charts call for around eight shades per product, so I extended each scale and resolved an overlap where two related products, Private Markets and its entry-level version NXT, shared a colour world.

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To work faster, I built a small tool that generates shade scales from a single mid-tone, which let me explore options and keep an overview across all four products at once. From there I fine-tuned individual shades by hand until the steps in lightness and saturation felt right and stayed consistent across every scale. The result is one coherent, extendable colour system across the whole brand.

Beyond colour, I refined how the brand came together on screen. Where some website modules stacked graphics and type over full-bleed photography, I proposed abstract colour fields under a product-colour overlay, which made the layouts calmer and more premium. I rebuilt the infographic background gradient natively in Figma so it could scale and adopt any product colour, and built the glass-style infographics on top of it.

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For photography, I set up a repeatable AI pipeline to create a consistent, owned image world of people and mockups, replacing licensed stock across the site: defining the look, letting the model draft prompts from references, then generating and finishing each image by hand.